Rebranding "Fractal Productivity"
Fractal Productivity will become "Scale-Smart"
Hey there, folks!
This is just a quick note about a change I’ve been thinking about for a while. Over the last 1,5 years, in writing my book, I’ve come to realize that I no longer want to use the term “productivity” to describe my work. In the past, I’ve defended the term here and proposed an alternative—Productiveness—and I will, of course, keep writing about both of these things. However, for this site/newsletter/substack, I’ve decided that “Fractal Productivity” is no longer the best fit. So, over the coming weeks, I will slowly rebrand the site from “Fractal Productivity” to “Scale-Smart” to better reflect my new focus. This is just a note so you don't get surprised by emails from a new Substack you never subscribed to. I will make this change slowly and carefully to avoid breaking too many links, etc. If you find any links that no longer work, please reach out to me. I might just reward you with a free month ;)
Best,
Dennis


To be honest, I was only in it for the fractals.